Social as a Subscriber Acquisition and Retention Channel
To provide insights into how subscription brands are faring in this regard, BrandBastion analyzed over 9,500 Instagram comments across 30 subscription brands' ads.
Social media was ranked as the third most effective channel to acquire leads, increase sales, and drive website traffic ahead of paid search, mobile, and display. Being aware of customer engagement on social ads can set a subscription brand apart from competitors. To provide insights into how subscription brands are faring in this regard, BrandBastion analyzed over 9,500 Instagram comments across 30 subscription brands' ads. In this report, you'll learn about:
- Why customer engagement on social matters for subscription brands
- Key findings by segment
- Insights on user sentiment, customer inquiries and harmful comments
Compared to traditional industries on social media where positive comments outweigh the negative, negative sentiment for the subscription industry is higher than positive sentiment.
56% of all customer inquiries and complaints on subscription brand ads were left unattended by the brand - indicating clear room for improvement.
Social media engagement is key not only to acquisition but retention for subscription brands. Brands who pay attention to customers on this channel are those who will win customer loyalty.