For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season represents the busiest season of the year. While the year-end is when people are most in the mood for shopping, there is also fierce competition among retailers trying to grab as large a slice of the holiday shopping pie as possible.
Social media advertising is the go-to channel during the busy holiday season, since it allows brands to reach consumers with targeted, relevant, engaging, and timely ads
Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products or a brand. Effective comment management can ultimately drive higher positive sentiment and conversion rates this holiday season.
