Notification Cheat Sheet: Use Case Examples

I want to...

Create the following notification...

Avoid PR Crises and protect ROI

Get notified when your ads are not resonating with your audience, so you can get ahead of the situation and prevent it from becoming a PR crisis or impacting your ROI.

Use our ‘High Volume of Negative Comments’ notification template and adapt it to your brand’s needs.

Protect Brand Reputation

Create a notification to warn you when a recurring issue is mentioned. For example, if you’re in the beauty industry, you may receive recurrent comments about “animal testing”.

Keywords: add the keywords mentioning recurring issues or sensitive topics you want to be notified about

Suggested Set up:  I want to be notified each time I receive more than 10* comments within 1 day.

I want to receive notifications hourly.

*choose a value that is higher than normal for your brand’s average volumes 

Add qualitative insights into your weekly/monthly performance reports

Get notified when you receive a high number of positive comments on your campaigns, so you can highlight posts that received significant positive feedback.

Sentiment: Positive

Suggested Set up:  I want to be notified each time I receive more than 200* comments within 1 week.

I want to receive notifications weekly.

*choose a value that is higher than normal for your brand’s average volumes 

Keep an Eye on Competitors Promotions

Create a notification to warn you when a competitor’s name is mentioned. 

Keywords: add your competitors’ names as keywords

Suggested Set up:  I want to be notified each time I receive more than 10* comments within 1 day.

I want to receive notifications daily.

*choose a value that is higher than normal for your brand’s average volumes 

Improve Customer Service

Create a notification to warn you when a customer service-related word is mentioned.

Use our ‘Customer Service Keywords’ notification template and adapt it to your brand’s needs.

Understand if there's a potential link problem

Create a notification to warn you when someone mentions a keyword related to link problems.

Get notified if there's a typo

Create a notification to warn you someone mentions a keyword related to typos.