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2023 Holiday   Marketing Guide

Explore social media marketing insights, trends, and tips to navigate the bustling holiday season

30 Holiday Shopping Statistics to Boost Social Media Success

Explore 30 holiday statistics that cover various aspects of holiday shopping, from consumer demographics and preferences to the impact of social media on holiday trends.

 

What do holiday shoppers buy?

During the holiday season, people eagerly indulge in gift-giving, making it a prime time for shopping. In this section, we'll explore the top purchases that dominate holiday shopping lists, from tech gadgets to clothing and accessories. Discover the average expenditure per person, uncovering the spending trends that shape the holiday shopping season.

 

2023 Holiday Spending Predictions

versus Holiday Spending in 2022

46%
of holiday shoppers plan to spend the same as in 2022
 
17%
of holiday shoppers plan to spend more than than the previous year (2021)
 
11%
of holiday shoppers don't budget or plan their spending at all
 

Holiday Spending Categories

Consumers will spend $1,430 on average:

shopping-categories-1

Holiday Spending Allocation

Consumers will spend more on gifts for...

recipientscategories-1

Retail shopping statistics per category

Average expected holiday spend by category
categories-holiday-shopping

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When do holiday shoppers buy?

Timing is crucial during the holiday shopping frenzy, and being prepared for the right moments can significantly impact a business's success. In this section, we'll examine the holiday shopping timeline, discovering the key shopping days and periods when consumers are most active.

 

62%
of holiday shoppers start their shopping before Thanksgiving
 
56%
of consumers started shopping in October instead of waiting until later in the season in 2022
 
12%
US shoppers wait until mid-week of December to begin shopping
 

What are the two busiest shopping days of the year?

The busiest shopping days of the year are Black Friday and Cyber Monday. In 2022, Black Friday and Cyber Monday boasted online sales of $9.1 billion and  $11.3 billion, respectively. (Adobe Analytics)

In 2022, shoppers spent 8.4% more on Thanksgiving, 6.9% more on Black Friday and Cyber Week, and 6.5% more on Christmas compared to 2022. (National Retail Federation Christmas Shopping Statistics)

timeline-shopping-2

online-supermarket

Where do holiday shoppers buy?

With the rise of online shopping and mobile convenience, consumers' shopping habits have undergone a transformative shift. By understanding where consumers plan to shop for the holidays, businesses can optimize their presence and maximize their reach and conversion rates.

Where & how holiday shoppers buy

  • 57% of U.S. consumers intended to shop online during the 2022’s holiday season.  Statista
  • 60% of U.S. Millennials used a phone or tablet to make a holiday purchase in 2022. Statista
  • 20% of online orders in 2022 were fulfilled via BOPIS (Buy-online-pickup-in-store) Salesforce
  • 29% of millennials will shop via smartphone during the Holiday Season, versus 22% for all age groups PWC
  • 80% of consumers prefer home delivery during the Holiday Season. PWC
  • 40% of consumers plan to utilize buy now, pay later options during the holiday season. Bluedot
bags

Social commerce is on the rise

76%
of consumers have purchased a product they saw in a brand's social media post
 
65%
of shoppers plan to use social media platforms to search for or purchase holiday products
 
87%
of Gen Z shoppers derive their holiday shopping inspiration from social media.
 
58%
of consumers say social media influences their holiday shopping decisions 
 
50%
of shoppers are more likely to visit a brand or retailer’s website after seeing a social media ad, compared to 39% of shoppers who receive a promotional email
 
34%
of shoppers plan to use social media platforms to search for or purchase holiday products
 

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Why do holiday shoppers choose certain brands?

Brand loyalty is a powerful force that drives consumer behavior during the holiday season. In this section, we'll uncover the factors that influence holiday shoppers' brand choices, from personalized offers to exceptional customer service.

 

60%
of consumers consider brand trust a very important factor in their holiday purchasing decisions
 
80%
of holiday shoppers said they had researched or browsed before making a purchase
 
66%
of americans say their social values shape their shopping choices.
 

Consumers search for sustainable and socially responsible brands

  • 66% of holiday shoppers will pay more for sustainable products, with younger generations leading the way. Fortunly
  • 65% of Americans are interested in avoiding brand-new products, specifically fast fashion apparel. Thread Up
  • 71% of holiday shoppers said they favor companies with strong environmental, social, and governance practices. (86% for Millennials). Pwc
influencing-factors-2

Step up your social media this Holiday Season

Leverage BrandBastion to boost your community management game.

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