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Holiday Marketing Plan
Your Step-by-Step Timeline for Social Media Success
The holiday season is a critical time for businesses to maximize their sales and connect with their audience. To make the most of this opportunity, it's essential to have a well-structured holiday marketing plan in place. Explore a timeline guide to creating an effective holiday marketing strategy.
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EARLY SEPTEMBER Laying the Groundwork for Holiday Campaigns
• Conduct a thorough analysis of past holiday campaigns to gather insights for this year's approach.
• Review and finalize holiday marketing strategy, including the promotional calendar and key messaging themes. Define your holiday marketing goals and KPIs.
Early Sept
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MID SEPTEMBER Building Momentum with Halloween Campaigns
• Prepare response templates for comments and DMs to ensure faster replies during the busy season.
• Begin running Halloween ad campaigns.
Mid Sept
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Sept 21st
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LATE SEPTEMBER Fine-Tuning Strategies for Halloween and Black Friday
• Continue running Halloween campaigns and monitor performance. Adjust strategies as needed.
• Finalize your Black Friday & Cyber Monday campaigns.
Late Sept
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EARLY OCTOBERRamping Up for Halloween and Early Black Friday Launch
• Ramp up your Halloween campaign's budget
• Officially launch Black Friday ad campaigns targeting early-bird shoppers. Use early October to build momentum and awareness.Early Oct
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MID OCTOBER Maximizing Halloween and Black Friday Performance
• Start launching shipping cutoff Halloween campaigns (e.g., "order until Oct 20th to get it before Oct 31st")
• Continue running Black Friday ad campaigns and monitor performance metrics.Early Oct
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LATE OCTOBER Last-Minute Push for Halloween and Intensifying Black Friday Efforts
• Run last-minute Halloween deals for late shoppers.
• Increase the frequency and intensity of Black Friday ad campaigns as the shopping date approaches.
Late Oct
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Oct 31st
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EARLY NOVEMBERPreparing for the Peak: Black Friday and Cyber Monday
• Amp up your budget and engagement efforts in preparation for Black Friday and Cyber Monday.
• Analyze pre-holiday and pre-Black Friday campaigns to refine the best-performing creatives.
Early Nov
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MID NOVEMBER Continuing the Black Friday Frenzy and Launching Special Offers
• Continue running Black Friday ad campaigns, leveraging scarcity and limited-time offers.
• Launch special offers for Small Business Saturday and Cyber Monday.
Mid Nov
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LATE NOVEMBER Driving Conversions with Urgency: Black Friday, Cyber Monday, and Beyond
• Publish additional creative with urgency and strong CTAs for Black Friday and Cyber Monday.
• Utilize scarcity tactics, limited time, and countdown clocks to drive conversions.Late Nov
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Nov 23rd
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Nov 24th
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Small Business Saturday 🛍
Nov 25th
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Nov 27th
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Giving Tuesday
Nov 28th
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EARLY DECEMBERPivoting to Focus on Gift-Oriented Creatives
• After Black Friday and Cyber Monday, it's time to pivot to gift-giving creatives
• Promote Christmas ads with shipping cutoff dates, creating a sense of urgency for last-minute shoppers.
Early Dec
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Dec 7-15th
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National Free Shipping Day 📦
Dec 14th
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MID DECEMBER Creating Urgency and Leveraging Last-Minute Shoppers
• Create family packs and gifting-oriented promotions.
• Utilize urgency marketing for last-minute shoppers before the last shipping date.Mid Dec
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Super Saturday 🛍
Dec 23th
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Dec 25th
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LATE DECEMBER Launching Post-Christmas Sales and New Year Resolution Offers
• Run post-Christmas clearance sales and last-deal-of-the-year offers. You can also utilize Boxing Day ads to attract post-holiday shoppers.
• Leverage New Year resolution offers (e.g., fitness, habits).
Late Dec
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Boxing Day
Dec 26th
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New Year's Eve 🎆
Dec 31st
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Jan 1st
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EARLY JANUARY Analyzing Holiday Performance and Embracing Fresh Starts
• Conduct a thorough review and analysis of the holiday season's social media performance. Assess the effectiveness of different campaigns and identify areas for improvement.
• Launch ads focused on New Year's resolutions and fresh starts.Early Jan
Download 2023 Social Media Content Calendar
