Online Learning Platforms Advertising on Social Media
BrandBastion looked at over 1,800 comments across Facebook and Instagram ads from nine e-learning platforms to understand what type of engagement online learning platforms receive in their quest for new students and how are these comments being managed.
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13.5% of all comments received on ads are customer inquiries and complaints which are not responded to
Copyright infringement is the most harmful type of engagement left visible on ads
4 out of 12 ads analyzed had broken links, outdated material or typos in ad creatives